This guide includes:
- Templates for customer and retailer feedback.
- Strategies to help you understand your audience.
- How to refine your messaging and retain what's important.
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"Calico’s FMGG guide is like gold for me - it’s the go to checklist for my businesses!
The big picture stuff to launching is clearly laid out with easy to follow steps on getting a product from your brain to shop shelves. The way Calico has weaved good design with reminders about what your customer actually wants and the practicalities of any start up is world class. I couldn’t recommend this enough for anyway who needs a kickstart or like I did a ‘hand to hold’!"
"This is a fantastic guide for launching a new product. It is a really clear step by step guide with so many pointers that you might otherwise miss or not have thought about. Great to have the structure already mapped out. I have found this really informative and helpful."
