Done right, QR codes are a win for customers and your bottom line.
Here’s a few brands to take notes from:
The brand added QR codes as Digital Product IDs on labels to combat counterfeiting, which is a huge problem in the luxury goods industry. Scanning them lets consumers verify authenticity, access product details, and get styling tips.
L'Oréal added QR codes to packaging that link to a site for virtual try-ons and tutorials. Customers who use these features are 2-3 times more likely to buy.
Coca-Cola UK introduced NaviLens codes on multipacks to aid visually impaired consumers. These codes, readable from four meters away, provide audio product details like name, nutrition, and recycling. Partnering with RNIB, the initiative promotes inclusivity and independence.
Ethical Bean Coffee uses QR codes on packaging to let customers trace their coffee's journey from crop to cup. Scanning the code reveals details like the Fairtrade co-ops, roasting process, and flavour profiles, promoting transparency and ethical practices.
