Cozy Crops

The Big Idea

Cozy Crops are turning waste sheep wool into garden-friendly fertiliser pellets. The idea leverages an abundant, natural resource in New Zealand—wool—transforming it into a sustainable, chemical-free fertiliser for gardeners.

APPROACH

We came on board to develop retail packaging that visually reinforces the natural and sustainable aspects of their product. The design incorporates a pattern inspired by the texture of knitted yarn, a familiar form of wool, symbolizing growth and the connection between wool’s household uses and its new purpose as a plant-nourishing fertiliser.

RESULTS

A distinctive packaging design that stands out from other options in the gardening space. The unique blend of wool’s familiar patterns with vibrant, plant-focused visuals creates an impactful presence on shelves, clearly communicating the product’s eco-friendly and innovative qualities while setting Cozy Crops apart in a market often dominated by traditional fertilisers.