Before designing your packaging, take a stroll through the aisles. Notice how your competitors present themselves. What colours, shapes, and sizes dominate?
Use this insight to develop packaging that stands out, but also fits within the context of the category.
Consumers spend just a few seconds scanning shelves. In that brief window, your product needs to communicate what it is, what it does, and why it's different.
A straightforward message is your ticket to catching the consumer's eye.
Colours not only attract attention but also evoke emotions and associations. Understand the psychology behind colours and use them to your advantage.
There's a reason why most 'natural' products are green - it's automatically understood to signal that something is eco-friendly or natural.
Think beyond aesthetics; consider how your product sits on the shelf and how easy it is for consumers to pick up. Unusual shapes can grab attention, but ensure they are practical.
Remember, a product that's hard to stack or handle can end up at the back of the shelf.
The quality of packaging materials can influence perceptions of your product. Sturdy, high-quality materials suggest a premium product, while sustainable packaging resonates with eco-conscious consumers.
Eye-level is buy-level, as they say in retail.
Work with retailers to secure prime shelf real estate, and consider different strategies for products placed lower or higher on shelves.
Retail environments are dynamic. Regularly review your product's performance on the shelf.
Gather consumer feedback and be ready to tweak your strategy to keep up with changing trends and preferences.
